Breakfast Cereal

Unlike synthetic colors in cereal, natural color sources have different stability issues to take into consideration when formulating extruded cereal. There are four main factors that make it difficult to aheive the bright colors commonly associated with cereal using natural sources. These are heat, cereal base color, use rate, and pH.

While some colors, such as turmeric and annatto, are able to stand up to the heat generated during the extrusion process, other color sources, such as beet, can degrade, making it difficult to acheive vibrant colors to replace synthetics. Similarly, the neutral pH of extruded cereal makes it difficult to acheive vibrant red hues with anthocyanins and the cereal base color may require high use rates of natural colors. DDW offers natural color solutions to ensure you are getting the most effective and cost efficient color for your cereal.

Multi Colored Cereal

For those natural colorings not stable in extrusion, manufacturers may spray cereals after extrusion, with or without sweetener, as a coating to acheive vibrant hues without the risk of color degradation.

Cereal & Snack Bars

Cereal bars account for a significant portion of the growth in ‘Better for You’ snacking. The nutrition bar segment growth reflects rising interest in healthy and convenient snacks, according to Market Research.

DDW’s Natural Brown ingredients are heat and light stable so they can hold up to baking or extrusion and clear packaging. Fruit-based options for cereal bars include pumpkin, apple, and pear. Natural Brown ingredients for savory breakfast bars include garlic, onion, tomato, and mirepoix. They can be labeled simply as “cooked/ caramelized [fruit or vegetable] juice concentrate.”

natural colors cereal bars

For yogurt and compound coatings on cereal bars, the solubility of color is a key stability factor when creating products. While oil-based natural colors are easily emulsified to work in water systems, modifying water-soluble colors for oil systems is more challenging.

Using our unique Oil Technology Colors, DDW can turn any water soluble color into an oil-dispersible form for fat-based coatings on yogurt dipped or coated breakfast bars. This allows typically hard-to-reach hues such as blue, purple, and pink to be achieved for yogurt coatings that can now visually match their blueberry, mixed berry, and strawberry flavors.

To find out more about the application of natural colors to cereal and snack bars, fill out the following form to read our white paper – A “Simple” Start to Your Day: Natural Alternatives to Synthetic Colors in Cereal.