Energy Drink

Natural beta-carotene gives shades of yellow to orange hues and enhances the appearance of fruit flavor in energy drinks. Anthocyanins impart red hues that suggest fruit flavors for this drink segment.

Caramel colour is also a prevalent option, giving a light yellow-brown hue. The energy drink sector is poised for more colour diversity.


The protection from UV light offered by packaging in aluminum cans typical of energy drinks allows for turmeric to be used to create a clear, vivid yellow that is a match for FD&C Yellow #5. This makes turmeric a great natural alternative to synthetic colour for energy drinks.

naturally coloured energy drink pouring