Applications > Potato / Pasta / Rice
Potato manufacturers demand just the right hue of golden brown for their customers, whether the processing is frying or baking. A consumer will see some intentional color variation instead of a uniform, bland appearance. Different processed potato products require different color solubility solutions.

Regulatory guidelines have a significant impact on which potato coloring is selected. French fry manufacturers have multiple tools to achieve a yellow to brown hue, depending on the country and the process. DDW formulates naturally colored potato chips by adding coloring to the structure — not just the surface.
For rainbow pasta, there are available non-bleeding, non-synthetic color options for retort processors, as well as a chef at home!

In the following episode of DDW’s Color in the Kitchen series, DDW Application Scientist Jennifer Brown shows how to create naturally colored potato fries at home using a few simple ingredients:
Contact us. Our color experts are happy to help.
