Beta-Carotene Natural Coloring in North America

08 June, 2011
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LOUISVILLE, KENTUCKY, USA (January 29, 2009) – In recent years, beverage companies have launched hundreds of new drinks containing beta-carotene as a colouring.  The predominant form is nature-identical, which is chemically synthesized to mimic the natural equivalent.  D.D. Williamson in the U.S. introduces a water dispersible alternative from a natural source.
The hue of DDW’s natural beta-carotene ranges from yellow to orange, depending on concentration.  It enhances the visual appeal of juice drinks, tropical beverages, desserts, and other products.  As a colouring, it performs equal to or better than conventional (synthetic) beta-carotene.  Advantages include quicker dispersion and less cloudiness in solution.  DDW’s new colouring is also designed to reduce the risk of sedimentation, ringing, and cap/bottle staining.  Hence, it may require fewer special processing steps, a potential cost savings, to protect the emulsion.
Beverage processors can add DDW’s colouring either before (in the aqueous phase) or after homogenization.  DDW offers both liquid and powdered versions.  Dosage rates range from 0.005 to 0.1%, depending on the colouring concentration and application.  It applies in beverages systems ranging from pH 3.0 to 7.0.
On the principal display panel (PDP) of a retail product, customers can state “made with naturally derived ingredients” or a similar claim, assuming the other ingredients qualify.  Products containing nature-identical beta-carotene would not qualify for this claim.  DDW’s colouring may serve as a marketing advantage for processors of novel beverages and natural foods.
Additional applications include condiments, yogurt, ice cream, pudding, confectionery and baked goods.  For samples, please phone a DDW sales manager at 1-800-227-2635 or e-mail:


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Everyday, more than 1.5 billion servings of food and beverages containing D.D. Williamson colouring are consumed around the world.  D.D. Wiliamson improves the allure of foods and beverages through visual appeal.  A trusted and recognized provider of colour solutions for the food and beverage industry, the company operates ten manufacturing sites on five continents.  The world leader in caramel colour offers a broad spectrum of natural colouring, including colourMakerTM custom blends.  Visit


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D.D. WIlliamson Colours, LLC 100 S. Spring Street     Louisville, Kentucky 40206   USA  1-502-895-2438   Fax: 1-502-584-4489

Manufacturing: Louisville, KY USA  Port Washington, WI USA   Co. Cork, Ireland    Manchester, U.K.   Shanghai, China    Matsapha, Swaziland   Manaus, Brazil

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