Color of the Month: Cranberry Nectar

DDW has forecasted “Cranberry Nectar” as the red hue of 2013. In addition, we’ve chosen Cranberry Nectar as our Color of the Month for February 2013.

DDW’s new fruit-based red hue demonstrates how new consumer products trend toward a cooler (more blue) shade in the red color family.

Cranberry nectar can be used to provide a naturally derived coloring to a variety of food and beverage product applications, including juices, cocktails, apple sauce and other sauces, jellies or jams, ice cream toppings, and a variety of beverages.

Color Trends Poll Results

DDW’s online poll conducted in July 2012 validates the cooler trend in red beverages.

Cindy Gapter, an technical expert with Dorn Color, confirms the trend in this video clip:

What’s Next for Red Hues?

Looking ahead to the red family in 2014, we forecast that consumer product developers will choose a warmer, more orange red hue with lower chroma.