Beet juice is commonly used as a natural colouring for food and beverage products, and it produces beautiful shades of pink and red. The juice extract itself is very thick, odiferous, and red in colour. The strong odor and colourful red hue of beet juice are both common to the beet family. Red beet juice can be spray dried into a powder form, which will be water soluble.
Betalains have excellent light stability and excellent pH stability. Generally, betalain colours will not fade in light. Unlike anthocyanins, betalains do not change in hue in response to differences in the pH of foods and beverages.