Do consumers perceive differences between natural and organic?

NEWS RELEASE
09 April 2012
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DO CONSUMERS PERCEIVE DIFFERENCES BETWEEN NATURAL AND ORGANIC?

Louisville, KY, USA — April 9th, 2012 – Consumers see a close relationship between “natural” and “organic” when it comes to foods and beverages, according to David Schmidt, President & CEO, International Food Information Council Foundation. During a video interview for DDW’s “Expert Answers” series, he shared insight on consumer perception.

“Many consumers don’t distinguish between the two,” observed Schmidt.

[youtube http://www.youtube.com/watch?v=IRwdVQ1e5-o&w=560&h=315]

Because both natural and organic foods must meet the same regulatory standards for food safety, the difference between natural and organic “is more of a philosophy than it is a safety issue,” added Schmidt.

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