Natural colorings are often used worldwide to improve the visual appeal of food and beverage products. Here at DDW, our expertise is providing you with a natural color hue for your food or beverage application.
As food industry expert Kantha Shelke says: “We eat with our eyes before we ever smell or taste.”
This is why we enjoy helping our customers choose the right hue for each application to align new product development with current and forecasted consumer preferences. Let us help you find and develop the perfect color using non-synthetic sources. We understand the value of developing the right natural color for a food or beverage processor’s specific needs.
Our team of color experts are happy to assist you throughout this process, and you can even contact us for a personalized product recommendation for your food or beverage application.
Color plays a key role in food choice by influencing taste thresholds, sweetness perception, food preference, pleasantness, and acceptability.
- Fergus Clydesdale, Ph.D., University of Massachusetts
|Caramel||Class (I, II, III, IV)|
|[beta]-Carotene from natural sources||Concentration|
|Chlorophyllins, Copper Complexes of||Concentration|
|Cochineal Extract; Carmine||Concentration|
|Aronia (Chokeberry) Juice||pH|
|Black Currant Juice||pH|
|Cabbage Juice, Red||pH|
|Carrot Juice, Purple / Black||pH|
|Grape Juice; Grape Skin||pH|
|Potato Juice, Purple Sweet||pH|
|Radish Juice, Red||pH|
We were honored to be featured by IFT during their 2012 IFT Annual Meeting & Food Expo Trend Tour in the category of Emerging Flavors and Colors.
The two colors chosen for the Trend Tour were new contemporary fruit and vegetable hues:
“We are seeing red hues moving in a cooler direction,” says DDW’s Campbell Barnum. Barnum adds: “In natural color, fruit juice for color and vegetable juice for color are both approved colorings.”
You can request a sample of Pumpkin Bisque, Cranberry Nectar, or any of our other colors by clicking here.
Here is an exclusive educational video DDW created about color and the light spectrum in the range of yellow to orange hues. We also discuss how natural colors can be used to replace synthetic colors for yellow to orange hues in consumer food and beverage products around the world: All hues have natural variations.
Working with natural colors doesn’t have to be complicated. The DDW Innovation Team works to reduce complications with processing times, color variations, and usage levels.
Contact our color experts for assistance finding the right color for your application!