Innovations in Caramel Colour for Europe

13 March, 2012
/ Comments Off on Innovations in Caramel Colour for Europe

Louisville, KY, USA — What caramel colour and burnt sugar innovations are European retailers currently looking for? How have these innovations changed the demand from food and beverage manufacturers in Europe? John Calland, European Sales Director for DDW, answers these questions in the following Expert Answers interview.

“In terms of innovation,” Calland says, “what the retailers are really looking for is a stable natural colour, a brown.” Specifically, retailers need “a brown that’s going to work in colas and [provide] a very dark beverage.”

Calland goes on to say, “At the moment, the retailers really do need to use natural colours; now, a burnt sugar — a plain caramel — will give you that option.”

As Calland says, retailers currently use natural plant extracts, including hibiscus and black carrot among others. “There are stability issues,” Calland says, “but if a caramel can be used in a new formulation, it will give prolonged shelf life and preferred caramel notes.”

POLL: Food scientists, why does your company use naturally derived colours? Vote here.

DDW Expert Answers video interview series

Watch other interviews from DDW’s Expert Answers Series at http://www.ddwilliamson.com/expertanswers
or on YouTube.

Have a question about caramel or natural colouring? Ask our experts here

Comments are closed.

  • Last Tweets

    • Parents demand clean labels! A recent survey showed just how important the use of natural colors was in their child… ,
    • Consumers are looking for unique food experiences to share on social media. In order to stay relevant, companies mu… ,
  • DDW World Wide Locations

    DDW World Wide Locations