Launch of certified organic annatto extracts in North America

08 June, 2011
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D.D. WILLIAMSON LAUNCHES
CERTIFIED ORGANIC ANNATTO EXTRACTS
IN NORTH AMERICA

LOUISVILLE, KENTUCKY, USA (April 20, 2009) – D.D. Williamson announces the arrival of North America’s first Certified Organic Annatto Extracts for colouring. The hue of annatto, a natural food colouring, ranges from yellow to orange. Both water-soluble and oil-soluble versions are available, Food processing customers using either of the new colourings can label “organic annatto extract” on ingredient declarations in the United States.

“Customers of our ‘organic compliant’ annatto products asked us to develop a range of ‘certified organic’ annatto so they could offer 100% certified organic food products,” said Campbell Barnum, Global VP Marketing. “DDW’s Science and Innovation Team responded with sourcing and extracting certified organic colourings to cover a broad range of organic food applications,” added Barnum.

Applications for water-soluble annatto include natural cheese, ice cream, snacks, breakfast cereal, and baked goods. Oil-soluble annatto can apply in process cheese, margarine, spreads, vegetable oil, salad dressing, snacks, frosting and confectionery coating.

Annatto, a carotenoid, is extracted from the outer coat surrounding the seeds of Bixa orellana trees – grown in South America, Central America, Caribbean, Central Africa, India, and Philippines, Quality Assurance International (QAI), an agent for USDA’s National Organic Program, certified D.D. Williamson’s processing facility in Port Washington, Wisconsin.

For samples, please phone a DDW sales manager at 1-800-227-2635 or e-mail info@ddwmson.com

# # #

Every day, more than 1.5 billion servings of food and beverages containing D.D. Williamson colouring are consumed around the world. D.D. Williamson improves the allure of foods and beverages through visual appeal. A trusted and recognized provider of colour solutions for the food and beverage industry, the company operates ten manufacturing sites on five continents. The world leader in caramel colour offers a broad spectrum of natural colouring, including colourMaker custom blends.

D.D. WIlliamson Colours, LLC 100 S. Spring Street Louisville, Kentucky 40206 USA 1-502-895-2438 Fax: 1-502-584-4489 www.ddwilliamson.com

Manufacturing: Louisville, KY USA Port Washington, WI USA Co. Cork, Ireland Manchester, U.K. Shanghai, China Matsapha, Swaziland Manaus, Brazil

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