Poll validates multiple reasons for using food coloring

NEWS RELEASE
21 August 2012
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Campbell Barnum, Vice President
Tel: +1 502 895 2438
E-mail: campbell.barnum@ddwcolor.com

POLL VALIDATES MULTIPLE REASONS FOR USING FOOD COLORING

LOUISVILLE, KENTUCKY, USA– (August 21, 2012) – For centuries, food and beverage manufacturers have utilized food coloring for visual appeal. Color remains a key factor in a consumer’s food choice. To further understand why today’s industry employs coloring, D.D. Williamson conducted a poll at the Institute of Food Technologists (IFT) Annual Meeting & Food Expo in June.

DDW asked 97 food industry technologists, “What is the most common reason your company uses natural coloring in applications?” The data demonstrates a three-way tie for first among six possible responses, as follows:

DDW Poll Results

1) THREE-WAY TIE:
20.6% — To offset colors that may be lost in storage and distribution
20.6% — To reduce variations in color from sourcing or processing
20.6% — To enhance naturally occurring colors
2) 19.6% — To provide a product’s flavor identity
3) 13.4% — To color products that are colorless
4) 5.2% — To protect sensitive flavors or vitamins

“We are surprised with the even division at the top,” observes Campbell Barnum, Vice President. “The results validate that product developers have multiple reasons to formulate natural coloring in foods and beverages,” concludes Barnum.