Anthocyanins are one of the most commonly used natural sources of red for coloring foods and beverages. They are typically derived from fruit or vegetable sources, including purple carrots, purple sweet potatoes, red grapes, elderberries, red radishes, purple cabbage, and more. However, with the recent increase in companies announcing a switch from synthetic to natural
colors, the demand for anthocyanins may soon outpace supply. Additionally, manufacturers and consumers want greater transparency in the supply chain.
In order to proactively address this challenge, DDW introduces a new red color derived from purple corn: a non-GM anthocyanin source that is domestically produced with unlimited scalability. The purple corn juice is gently extracted and provides vibrant orange-red to pink hues in a wide variety of water soluble applications. Additionally, Purple Corn Juice color offers a clean, neutral taste.