Pet owners want the very best for their furry friends, so colors added to pet food formulations need to be the same quality as those added to human food – luckily there are plenty of options to use natural colors for different types of pet food.

Yellows and oranges such as turmeric and annatto help create the perfect look for vegetable inclusions, while Naturbrown® ingredients, and caramel colors, as well as custom color blends, can be used to create appetizing meaty browns that can be used as alternatives to FD&C colors or iron oxides for pet foods in anything from dry extruded kibbles to baked treats.

Naturbrown® ingredients and class I caramel colors can also be used to add add light golden to deep rich brown hues to gravy and wet food formulations. These heat stable options will survive the canning process and help overcome any grey tones that may occur.

Whether you’d like a meaty red, seasoned yellow, or beefy brown, you’ll get the best, most cost-effective color so consumers can feel good about what they feed their pets.

Want to learn more about using natural colors in pet food? Check out the webinar on our Learning Center.

Contact us to get started on your next project!

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