Applications

Working with naturally derived food coloring requires technical expertise. Leading food companies around the world trust DDW with their products.

DDW’s Application Scientists have decades of experience in both applications and manufacturing. Product Developers may look from the inside-out, and Food Color Scientists may look from the outside-in (packaging). Regardless, selecting the right color is critical for both visual appeal and stability with other ingredients.

Caramel Color Natural Coloring Raw Materials

DDW can help you choose a color with the best possible results in your food or beverage system. This application list helps you get started with your selection. Begin here with a list of application categories and navigate your way to a DDW color solution.

New Hues:

new ddw color natural colors caramel colour hues colours hue cranberry nectar pumpkin bisque

Have more specific applications questions? Please contact us. We’re happy to help!

Contact DDW Color House to recommend a colorant for your food or beverage application

Tech Tips

Look at what you can do with color! Read our exclusive technical tips for more information:


DDW’s Annatto Advantage

DDW is proud to offer customers the DDW Annatto Advantage. Our innovative annatto drying process minimizes oxidation, thereby reducing the risk of color fade. Learn more about DDW’s Annatto Advantage.

Coloring processed process cheese using naturally derived non synthetic ingredients colors colours

Process Cheese

Consumer demand for snacks, prepared meals and sandwiches has increased the market for process cheese over the last few years. Retail sales of process cheese now exceed $2.2 billion in the United States and process cheese accounts for 15 to 20 percent of the U.S. retail market for cheese overall. In a finished process cheese product, annatto pigment content is typically 15 to 20 ppm.Technical Tip: Coloring Process Cheese Using Naturally Derived (Non-Synthetic) Ingredients


Natural Beta-carotene

DDW offers natural Beta-carotene as a source for our yellow to orange hues, as a naturally derived alternative to synthetic beta-carotene. DDW beta-carotene is offered in the United States to color beverages, yogurt, ice cream, pudding, confectionery, bakery products, and condiments. DDW beta-carotene offers substantial advantages over the synthetic alternative. Learn more here


Natural Blue

A naturally derived blue colouring is available in either liquid or powdered form. Created by our strategic colouring partner, colorMaker, this new, water soluble natural blue colouring is derived from anthocyanins extracted from vegetable juice (red cabbage) and holds the US Patent No. 7279189. Click the following link to learn more about this natural blue colouring: Natural Blue Colouring Technical Tips

plant based vegetarian vegan hue color pink alternatives carmine cochineal natural non synthetic

Carmine / Cochineal Alternatives

If cochineal and carmine don’t work for your food or beverage application, there are some plant-based hue alternatives available. Read this exclusive technical tips sheet to learn about some of the plant-based hue alternatives for achieving natural colors in food and beverage product applications without the use of carmine or cochineal.

Product Recommendations & Samples

DDW (D.D. Williamson) offers premium natural colorings in a wide range of hues. We are also happy to provide product samples for your naturally coloured food or beverage application. Our color experts will help you choose the right color for your food or beverage application. Contact us for a product sample or recommendation!

Student Competition

DDW annual student food beverage natural coloring competition